Facebook Inc. (FB) shares gained over 3% in after-market trading after the company posted first-quarter earnings that beat analyst estimates. Revenue climbed 72% to $2.5 billion, aided by online retailers and other advertisers who are increasing their spending on the social media platform. Also, the social network’s user base continued to expand, as monthly active users increased 15% to 1.28 billion. Furthermore, the percentage of users who log in to the service every day grew 21% to 802 million.

Revenue from advertising climbed 82% from a year ago to $2.27 billion, with mobile advertising contributing about 59%. That metric rose from 30% a year ago and from 53% in the fourth quarter of 2013.

Facebook reported net income of $642 million, $0.25 per share, up from $219 million, or $0.09 a share, a year ago. Analysts polled by I/B/E/S expected $0.239 a share.

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Wayne Thorp
ABOUT THE AUTHOR:

Wayne A. Thorp, CFA, is editor of Computerized Investing and a vice president and the senior financial analyst at The American Association of Individual Investors (AAII). He is also the program manager for AAII's Stock Investor Pro fundamental stock screening and research database program and is on the advisory boards of AAII's Stock Superstars Report and Dividend Investing newsletters. He holds the Chartered Financial Analyst (CFA) designation and is a 1997 honors graduate of DePaul University in Chicago. Wayne's interests include stock screening, technical analysis and charting, social media and tech gadgets. However, in the summer he'd prefer to be hip-deep in northern Michigan's Manistee River fly-fishing for rainbow trout.

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