I received a pleasant surprise when I opened my email this morning: Dropbox is adding more storage space and better sharing options to its Dropbox Pro service, intensifying the cloud storage wars.

The company’s new pricing matches similar moves by Google and Microsoft and makes Dropbox Pro one of the cheapest ways to get a terabyte of storage.

Dropbox is simplifying its tiered pricing structure and offering one Dropbox Pro plan for $9.99 a month or $99 a year that includes 1 terabyte (TB) of storage. Previously, Dropbox Pro offered 100GB for that price of $9.99 a month, 200GB for $19.99 a month and 500GB for $49.99 a month.

This is a marked change, as Dropbox had become one of the more expensive cloud storage services, based on price per gigabyte.

Google Drive already offers 1TB for $9.99 a month, though without a $99 per year option. Microsoft OneDrive for Business offers a lower price at $2.50 a month for 1TB, or $30 a year.

This follows the move by Apple in June to improve its iCloud service offerings to make it more competitive.

In addition to the 1TB of storage, Dropbox Pro users are also getting some new features that will make sharing and collaborating with others even better. Including:

  • Passwords for shared links — You can now password-protect a link you send out, adding an extra level of security to who can see what you share.
  • Expirations for shared links — You can set expiration dates for a shared link.
  • View-only and edit permissions for shared folders — When you share a folder, you can now choose whether the person you’re sharing with can edit the items inside or only view the files.
  • Ability to remotely wipe machine or device’s Dropbox — Now when you remove a device from a Dropbox account, you also have the option to remotely wipe the device’s Dropbox folder. That means that if you lose your computer and are concerned about thieves accessing your files, you can disconnect Dropbox from that machine and send a message to wipe the contents of the Dropbox folder the next time that machine connects to the Internet.
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Wayne Thorp

Wayne A. Thorp, CFA, is a vice president and the senior financial analyst at the American Association of Individual Investors (AAII). His primary responsibility is to oversee AAII's content strategy. He is also the program manager for AAII's Stock Investor Pro fundamental stock screening and research database program and is on the advisory boards of AAII's Stock Superstars Report and Dividend Investing newsletters. He holds the Chartered Financial Analyst (CFA) designation and is a 1997 honors graduate of DePaul University in Chicago. Wayne's interests include stock screening, technical analysis and charting, social media and tech gadgets. However, in the summer he'd prefer to be hip-deep in northern Michigan's Manistee River fly-fishing for rainbow trout. He is also a rabid University of Michigan and Detroit Red Wings fan.

1 Comment on this article. Feel free to join this conversation.

  1. Stephanie September 3, 2014 at 10:09 am - Reply

    I was very happy about the Terrabyte and new security features. I use Google Drive at work and it’s an awful user experience compare to Dropbox. Glad they made the changes- they seem to be listening!

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