Amazon (AMZN) made headlines last week with the roll-out of its Fire TV service , but I was more interested in Friday’s announcement that it was testing a handheld device to order groceries and other household goods right from home.
The device–Dash–can scan product barcodes and allows users to speak the names of goods into a microphone to place orders with an AmazonFresh account.
AmazonFresh is currently operating in only three U.S. cities–San Francisco, Seattle and Los Angeles. For $299 a year you can order items from AmazonFresh and Amazon.com and select a specific delivery window to your home or office.
Dash is currently available via invitation only to AmazonFresh members in San Francisco and Los Angeles.
Living in Chicago without a car, I rely heavily on grocery delivery and was a very early adopter of Peapod. I’m hoping AmazonFresh comes to Chicagoland soon and I would love to the two up against each other.