Amazon (AMZN) made headlines last week with the roll-out of its Fire TV service , but I was more interested in Friday’s announcement that it was testing a handheld device to order groceries and other household goods right from home.

The device–Dash–can scan product barcodes and allows users to speak the names of goods into a microphone to place orders with an AmazonFresh account.

AmazonFresh is currently operating in only three U.S. cities–San Francisco, Seattle and Los Angeles. For $299 a year you can order items from AmazonFresh and Amazon.com and select a specific delivery window to your home or office.

Dash is currently available via invitation only to AmazonFresh members in San Francisco and Los Angeles.

Living in Chicago without a car, I rely heavily on grocery delivery and was a very early adopter of Peapod. I’m hoping AmazonFresh comes to Chicagoland soon and I would love to the two up against each other.

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Wayne Thorp
ABOUT THE AUTHOR:

Wayne A. Thorp, CFA, is editor of Computerized Investing and a vice president and the senior financial analyst at The American Association of Individual Investors (AAII). He is also the program manager for AAII's Stock Investor Pro fundamental stock screening and research database program and is on the advisory boards of AAII's Stock Superstars Report and Dividend Investing newsletters. He holds the Chartered Financial Analyst (CFA) designation and is a 1997 honors graduate of DePaul University in Chicago. Wayne's interests include stock screening, technical analysis and charting, social media and tech gadgets. However, in the summer he'd prefer to be hip-deep in northern Michigan's Manistee River fly-fishing for rainbow trout.

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